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? Assist in planning and coordinating events to enhance the public’s understanding of HOKA brand spirit, particularly the product launch events, store-opening events, brand experience events, celebrity attendance events, etc. ? Contribute to event design and on-trend event concept, immersive experience that could inspire agency for a better offline experience. ? Lead event agency in planning the event rundown and manpower allocation, coordinate the delivery of all event materials (invitations, gifts for guests, etc.) , also secure the public security approval. ? Liaise with external vendors (photographers, event agency, PR agency, celebrity agency, etc.), and internal cross-function, cross-team (social, digital, retail, spoma , community, VM in MKT and EC, Merch, DTC & Wholesale department In BU) , also assist line manager to oversee internal guests’ arrangements for the delivery of events and manage on-site. ? Deliver event report after each case. Keep an eye on competitors big events’ showcase, and lead agency to generate competitors’ action review. ? ?協(xié)助策劃和協(xié)調(diào)活動(dòng)，以提高公眾對(duì)HOKA品牌精神的理解，特別是產(chǎn)品發(fā)布活動(dòng)、店鋪開(kāi)業(yè)活動(dòng)、品牌體驗(yàn)活動(dòng)、名人出席活動(dòng)等。 ? 為活動(dòng)設(shè)計(jì)和潮流活動(dòng)概念做出貢獻(xiàn)，沉浸式體驗(yàn)可以激勵(lì)機(jī)構(gòu)獲得更好的線下體驗(yàn)。 ? 領(lǐng)導(dǎo)活動(dòng)機(jī)構(gòu)規(guī)劃活動(dòng)日程和人力分配，協(xié)調(diào)所有活動(dòng)材料（邀請(qǐng)函、客人禮物等）的交付，并獲得公安部門(mén)的批準(zhǔn)。 ? 與外部供應(yīng)商（攝影師、活動(dòng)代理、公關(guān)代理、名人代理等）以及內(nèi)部跨職能、跨團(tuán)隊(duì)（社交、數(shù)字、零售、spoma、社區(qū)、MKT和EC的VM、Merch、DTC和BU的批發(fā)部門(mén)）聯(lián)絡(luò)，并協(xié)助直線經(jīng)理監(jiān)督內(nèi)部客人對(duì)活動(dòng)交付的安排和現(xiàn)場(chǎng)管理。 ? 在每個(gè)病例后提交事件報(bào)告。密切關(guān)注競(jìng)爭(zhēng)對(duì)手的大型活動(dòng)展示，并帶領(lǐng)代理機(jī)構(gòu)對(duì)競(jìng)爭(zhēng)對(duì)手的行動(dòng)進(jìn)行評(píng)估。 Content Development : ? For each PR event, assisting line manager in delivering high quality communications to amplify event exposure. ? Monitor PR Agency in developing and implementing PR storytelling through event, generating compelling story angles and pitching stories to target media. ? Lead the overall PR rundown, combine key media, KOL, celebrity, runners…etc. to maximum brand exposure. ? To be innovative on PR content generation and new way/new channel for PR. ? To be involved in global PR team communication with local team. ? 對(duì)于每一次公關(guān)活動(dòng)，協(xié)助直線經(jīng)理提供高質(zhì)量的溝通，以擴(kuò)大活動(dòng)曝光率。 ? 監(jiān)督公關(guān)機(jī)構(gòu)通過(guò)活動(dòng)制定和實(shí)施公關(guān)故事，產(chǎn)生引人注目的故事角度，并向目標(biāo)媒體推銷故事。 ? 領(lǐng)導(dǎo)整體公關(guān)工作，結(jié)合關(guān)鍵媒體、關(guān)鍵意見(jiàn)領(lǐng)袖、名人、跑步者等。最大化品牌曝光率。 ? 在公關(guān)內(nèi)容生成和公關(guān)新方式/新渠道方面進(jìn)行創(chuàng)新。 ? 參與全球公關(guān)團(tuán)隊(duì)與當(dāng)?shù)貓F(tuán)隊(duì)的溝通。