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Main Purpose 主要目標 To manage the development of the E-Commerce strategy in relations to Le Cordon Bleu’s (LCB) consumer product line(s), in China as well as supporting initiatives in other international markets. 管理和發(fā)展藍帶國際學院在中國的消費產(chǎn)品線的電子商務戰(zhàn)略，支持其他國際市場的相關(guān)戰(zhàn)略發(fā)展。 Main Duties 主要職責: 1. Develop and manage LCB’s E-Commerce strategy, delivering robust digital business plans that will drive product sales, traffic, consumer engagement, conversion and retention. 制定和管理藍帶國際學院的電子商務戰(zhàn)略，提供有效的電子商務方案，以推動產(chǎn)品銷售、流量、消費者參與率、銷售轉(zhuǎn)化率和客戶保留率。 2. Develop and manage a strategy for LCB’s own branded online stores. 制定和管理藍帶國際學院自有品牌產(chǎn)品的線上商店（城）的戰(zhàn)略。 3. Develop and implement a affiliates strategy, enabling the diversification and development of the distribution of Le Cordon Bleu’s product line(s) through third-party online retailers. 制定并實施合作伙伴戰(zhàn)略，實現(xiàn)藍帶國際學院相關(guān)產(chǎn)品線分銷渠道的多樣化發(fā)展（通過第三方在線零售商）。 4. Ensure the ongoing delivery of content and assets requirements for LCB’s online e-Commerce Stores (proprietary and on third party platforms) in coordination with in-house logistics, procurement and inventory management. 協(xié)調(diào)內(nèi)部物流、采購和庫存管理，以持續(xù)提供藍帶國際學院線上商城（專有和第三方平臺）所需的內(nèi)容和產(chǎn)品要求。 5. Gaining local consumer insight through in-depth consumer data analysis and interpretation, resulting in product segmentation and targeted communications to drive consumer engagement and long-term brand loyalty. 通過深入的消費者數(shù)據(jù)分析和解讀，獲取對當?shù)叵M群體的洞察力，從而實現(xiàn)產(chǎn)品細分和有針對性的溝通，以推動消費者參與度和長期品牌忠誠度。 6. Contribute to the 3 year and annual brand planning process, developing and implementing e-commerce and e-communications strategy. 參與3年度和年度品牌規(guī)劃流程，制定和實施電子商務和電子傳訊戰(zhàn)略。 7. Set performance benchmarks for all e-Commerce activity and analyse and report results on a weekly and monthly basis which will feed into strategy, planning, and decision making. 為所有電子商務活動設(shè)定績效基準，每周和每月分析和報告結(jié)果，并將結(jié)果納入戰(zhàn)略、規(guī)劃和決策的制定過程。 8. Plan, manage, and analyse digital marketing spend for LCB’s e-Commerce efforts, investing in high impact digital activities with proven ROI (PPC, SEO, Affiliate Marketing). 計劃和管理藍帶國際學院的電子商務工作，并分析數(shù)字營銷支出，投資于高影響力的數(shù)字業(yè)務活動，并證明投資回報率（PPC、SEO、關(guān)聯(lián)營銷）。 9. Work closely with the brand managers/team to ensure clarity and consistency of all brand communications within LCB’s website. 與品牌經(jīng)理/團隊緊密合作，確保藍帶國際學院網(wǎng)站內(nèi)所有品牌傳播的清晰性和一致性。 10. Research new E-commerce functionalities, platforms and other related digital trends and suggest relevant corporate strategies where appropriate. 研究新的電子商務功能、平臺和其他相關(guān)的數(shù)字業(yè)務趨勢，并酌情提出相關(guān)的公司戰(zhàn)略。 11. To identify and develop the skills for the Ecommerce field within the organisation, both locally and globally, ensuring that business objectives are achieved enabling each colleagues and stakeholders to realise their full potential. 在本地和全球范圍內(nèi)確定和發(fā)展組織內(nèi)電子商務領(lǐng)域的技能，確保實現(xiàn)業(yè)務目標，使每個同事和利益相關(guān)者能夠充分發(fā)揮其潛力。 12. To build positive working relationships with direct reports, by providing strong leadership and clear direction. Empowering direct reports through supportive coaching and guidance, to take more responsibility for their own development, and deciding the way in which they do their jobs. 通過提供強有力的領(lǐng)導和明確的方向，與直接下屬建立積極的工作關(guān)系。通過支持性的輔導和指導，增強直接下屬的能力，以便其能為自身發(fā)展承擔更多的責任，并決定他們的工作方式。 13. Carry out from time to time and as directed, any other duties as required in addition to the above that will be both reasonable and within your capabilities. 根據(jù)上級安排履行除上述職責外的其他合理工作任務。