Purpose Statement:
To drive company sales performance by:
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Enhancing corporate and represented F&B/wine brands;
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Building strategic relationships with clients and industry partners.
Key Responsibilities:
Corporate Marketing:
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Collaborate with Group Marketing Manager to strengthen brand presence in China;
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Oversee corporate identity materials (logos, catalogs, event sponsorships) and government relations;
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Plan and execute trade shows.
Product Marketing:
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Develop marketing collateral (visuals & samples) for catalogs and promotions;
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Lead promotional events and brand campaigns;
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Manage WeChat official account to boost brand awareness.
Requirements:
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3+ years in food and beverage/marketing, international brand experience preferred;
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Strong leadership with ability to deliver under tight deadlines;
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High interpersonal skills adapting to Chinese business practices;
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Fluent English (mandatory), Italian proficiency a plus;
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Passion for food/wine with global culinary culture knowledge.