1. Service& Product Development: Design and develop innovative Higher Education (HE)services and products to elevate BE’s brandpresence in the HE sector, ensuringalignment with market demands and institutional goals.
2. Revenue Growth: Drive HE revenue growth within the Study Abroa department by executing strategic initiatives, optimizing resources, and achieving annualfinancial targets.
3. QualityAssurance: Establish and refine HE Key Performance Indicators (KPIs) for consultants to ensure service delivery consistently meets the highest professional standards.
4. Team Leadership& Support: Foster the professional development of HE teams across BE offices in China, providing robust operational support to consultants and overseeing the meticulous monitoring of individual student cases.
5. Marketing Collaboration: Partner with the Marketing team to design and implement a dynamic promotional calendar, leveraging digital and offline channels to amplify brand visibility and student engagement.
6. Program Coordination: Organize, plan, and deliver high-impact university boot campsacross China in collaboration with Wycombe Abbey Schools. Work closelywith their on-ground team to provideend-to-end guidance for student applications and admissions success.
7. MarketIntelligence: Conduct in-depth analysis of UK Higher Education trends,identifying emerging opportunities to align team strategies with market developments and maintain a competitive edge.
CANDIDATE REQUIREMENTS & SKILLS
Education & Experience:
1. Minimum of 5+ years of leadership experience inthe education sector, preferably within international education,study abroad services, or HE consultancy.
2.In-depth knowledge of the UK Higher Education (HE) system, including UCAS processes, and expertise in admissionscriteria for UK G5 universities and top-tierHong Kong universities.
Core Competencies:
1. Exceptional interpersonal and relationship-building skills, with the abilityto engage diverse stakeholders (students, parents,institutional partners, and colleagues).
2.Proven ability to conduct independent research and analyze emerging trends in UK education to inform strategic decision-making.
3.Strong collaborative mindset with experience driving projects in small, dynamic teams.
4.Exceptional communication skills, including the ability to convey complex information clearly to children,parents, and professionals.
5.Comprehensive understanding of the UK education landscape, including curriculum frameworks, university admissions, and student pathways.
WorkEthic & Values:
1.Flexibility to work non-standard hours (evenings/weekends) as needed to meet project deadlines or support student/parent needs.
2.Genuine passion for education and a commitment to empowering students to achieve transformative academic and personal growth.
3.Resourceful problem-solver with a trackrecord of initiative, creativity, and adaptability in fast-paced environments.
4.Proactive self-starter who thrives in ambiguity and identifies opportunities for improvement without direct oversight.
Technical Skills:
1. Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
2. Familiarity with Zoho CRM orsimilar student management systems is a strong advantage.
BE Education Introduction
BE Education was founded in 2003 with the aim of helping Chinese students gain entry into the most reputable schools in the UK. We now have offices in Shanghai, Beijing, Shenzhen, Changzhou, Hangzhou, Hong Kong and London with several more planned. We’ve had years of great success placingstudents into elite schools in the UK and the US.
BE Education and Wycombe Abbey (UK) are establishing schoolsin China (WycombeAbbey Schools), specializing in British IGCSE and A-Level curriculum, to allow outstanding students in China to experience elements ofthe British curriculum, learning style, and environment, complementing a Chinese school curriculum. As with traditionalBritish boarding schools we have focus on sports,arts, music and drama as well as 40 different extra- curricular activities, tailored to support our students. Wycombe Abbey Schools challenge students to continuously improve academic performanceas well as actively develop their personality to become more independent and confident, among qualities. This enables them not only to attendthe world’s top-ranked universities but also to succeed at university and beyond.