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更新于 5月14日

Marketing Officer (Events orientated)

7000-9000元·13薪
  • 重慶渝北區(qū)
  • 3-5年
  • 本科
  • 全職
  • 招1人

職位描述

活動(dòng)策劃市場(chǎng)策劃市場(chǎng)營(yíng)銷(xiāo)
Purpose of Job: -Support all marketing & admission initiatives so to enhance brand awareness and reach student targets. -Deliver all marketing initiatives at the highest standard with appropriate and accurate use of brand materials. -Produce a wide range of marketing materials from new content for publishing online / offline to working with vendors to produce various design layouts in digital / print formats; all materials produced are to abide to the brand guideline and at best their best in representing a Harrow-branded school. -Communicate clearly and work effectively with vendors /partners, provide clear briefing for high standard execution. -Events are organised to a rigorous high standard to ensure the success of marketing enrolment related, home-school retension and on-campus events. Duties and Responsibilities: Support the delivery of marketing initiatives -Deliver all marketing initiatives (be it an event, a promotional item or a WeChat post etc) with the highest standard that best represent Harrow-branded schools. -Initiate and follow through internally or with vendors on production of marketing initiatives / materials, maintaining high standards and giving clear instructions and guidance. -Good control of budget. Spend reasonably and follow up with internal finance procedures. -Work with partners with respect and effectiveness. Enhance high brand awareness -Apply brand essence with local market insights, matching targeted audience needs / preference. -Being the brand guardian to ensure brand materials are appropriately and accurately applied. -Identify and look for opportunities to work with partners that match our brand image and with target audience that we can approach through collaboration. Partnership development: -Develop the partnership with different brand/institute that matches the Harrow-branded. -Organise the marketing, parents’ retention and on-campus events properly, deliver a high standard execution. -Partnership announcements are to be approved by marketing manager, Headmaster / Chinese Principal before publishing. -Partnership and content developed needs to match with market needs. Others: -The school shop management and operation with promotion events. -Provide other support assigned by line manager. -Being sensitive and aware of market trend, always welling to learn. -Being flexible and being able to work on weekends (with Time Off-in-Lieu); Requirements: Minimum Academic Degree required -Bachelor’s degree in marketing, communications or other related majors. Professional skill and knowledge required Mandatory -Experienced in premium brand events and brand cross events. -Extremely strong written and oral English and Chinese (Putonghua). Strong copywriting skills where content is tailored for different platforms. -Excellent interpersonal and communication skills. -Proactive and self-initiated. -Strong organization and coordination skills. -Superb time management skills. -High achievement focused, hands-on approach and go-and-get attitude. Desired but not mandatory -Experience working in premium brand with high level of aesthetic sense. -Overseas experience. Experience Mandatory -3-5 years of experience in marketing, especially in branding, PR or communications. In-depth understanding in marketing events with successful cases. Desired but not mandatory -Experience working in Media or Community Marketing organization are highly preferred. -Experience working in premium brand with high level of aesthetic sense. -Overseas work / study experience IT Skills Mandatory -Microsoft Office and knowledge of relevant software and basic skills in using one or more of the following design or video production software: Adobe Illustrator, Photoshop, Canva, Adobe Premier, iMovies, Final Cut Pro Desired but not mandatory -Mac OS savvy (pages, keynotes, numbers) -Knowledge of school databases -Basic design and video production skills

工作地點(diǎn)

重慶渝北區(qū)哈羅禮德學(xué)校

職位發(fā)布者

任芳芳/HR

三日內(nèi)活躍
立即溝通
公司Logo重慶市渝北區(qū)哈羅禮德學(xué)校
重慶哈羅禮德學(xué)校(哈羅重慶)坐落于重慶副省級(jí)新區(qū)(兩江新區(qū))龍興大道,配置為幼兒園到高中的全日制及寄宿制雙語(yǔ)學(xué)校,旨在為西南地區(qū)的適齡學(xué)生提供世界一流的雙語(yǔ)教育,培育出具有“中國(guó)靈魂、國(guó)際視野”的優(yōu)秀領(lǐng)導(dǎo)力人才。哈羅重慶總占地面積約為13.5萬(wàn)平方米,可滿(mǎn)足1200位學(xué)生就讀,配套100位4年級(jí)以上學(xué)生的寄宿服務(wù)。學(xué)校建筑依靠地形,融入自然,在建筑的整體氣勢(shì)上與英國(guó)哈羅公學(xué)呼應(yīng),整個(gè)校園既有英國(guó)哈羅特色,也有現(xiàn)代教育建筑的學(xué)院氛圍。學(xué)校各區(qū)域設(shè)計(jì),充分體現(xiàn)“以學(xué)生為本”的自由空間理念,結(jié)合學(xué)生與建筑、學(xué)生與環(huán)境、學(xué)生與交通、學(xué)生與空間以及學(xué)生與老師的互動(dòng)關(guān)系??傮w規(guī)劃布局上統(tǒng)籌考慮建筑、道路、環(huán)境、山坡、景觀之間的和諧,精心打造校區(qū)內(nèi)景觀設(shè)施,綠地布置結(jié)合分區(qū)功能有序分隔。強(qiáng)化校區(qū)內(nèi)的動(dòng)靜分離設(shè)計(jì),營(yíng)造既活潑又安靜的綠色自然山景校園。我們深信,重慶哈羅禮德學(xué)校將成為重慶地區(qū)英式雙語(yǔ)教育的標(biāo)桿,為中國(guó)西南地區(qū)樹(shù)立全新的教學(xué)典范。Harrow LiDe School, Chongqing(AISL Harrow Chongqing) is located in the Liangjiang New Area of Chongqing, providing world class K-12 bilingual education to students on an outstanding campus designed for both day students and boarders. AISL Harrow Chongqing enjoys an area of 135,000 sqm. It can accommodate 1200 students, including 100 boarders(from Grade 5 and above). The campus embraces the natural contours and vistas of the site to integrate nature into the daily experience of the students and staff. The architecture of the school’s buildings echoes the original design of‘Harrow School on the Hill’, and their renowned buildings in north London, using contemporary design concepts to create a truly British‘Harrovian’ environment, with an eye to the future. The campus fully embraces Harrow’s requirement to put the students first when considering design, emphasising the relationships between people, buildings, the wider environment and space, carefully connecting these elements. The school’s layout gives a sense of harmony, utilising green spaces to partition different functional areas, accentuating their uniqueness and creating the best possible learning environment for our students. We believe that AISL Harrow Chongqing will represent a benchmark for bilingual British education in the region, achieving a new standard for International Bilingual schools in the south-west of China
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