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職位名稱：Marketing Communications Consultant for Market Shaping Strategy of Low Sodium Salt in China 中國低鈉鹽市場傳播顧問 兼職崗位，每周工作2天 【背景】 研究證實(shí)，以低鈉鹽替代普通食鹽可使心血管疾病死亡率降低約14%。中國雖然推廣低鈉鹽二十年，但實(shí)際使用率仍處低位。衛(wèi)健策略心血管健康項(xiàng)目擬在三個(gè)重點(diǎn)城市開展低鈉鹽規(guī)模化推廣項(xiàng)目，現(xiàn)需招聘一位顧問制定市場傳播策略，明確市場培育戰(zhàn)略，突破當(dāng)前瓶頸。 【工作內(nèi)容】 1. 梳理中國普通食鹽和低鈉鹽的市場營銷傳播實(shí)踐案例，完成分析報(bào)告。 2. 為消費(fèi)者焦點(diǎn)小組和關(guān)鍵知情人訪談方案，提供建設(shè)性意見。 3. 根據(jù)第一輪消費(fèi)者焦點(diǎn)小組的關(guān)鍵發(fā)現(xiàn)，優(yōu)化訪談方案并測試核心信息。 4. 綜合消費(fèi)者焦點(diǎn)小組結(jié)果及其他研究數(shù)據(jù)，制定低鈉鹽市場傳播戰(zhàn)略計(jì)劃，內(nèi)容包括核心信息、目標(biāo)受眾、傳播渠道、方法及績效指標(biāo)等。 5. 與衛(wèi)健策略心血管健康項(xiàng)目團(tuán)隊(duì)、市場培育戰(zhàn)略顧問、合作伙伴及專家緊密合作，完善低鈉鹽市場營銷傳播戰(zhàn)略計(jì)劃。 6. 將市場營銷傳播戰(zhàn)略計(jì)劃融入到低鈉鹽市場培育戰(zhàn)略報(bào)告，并根據(jù)反饋進(jìn)行更新調(diào)整。 【任職要求】 學(xué)歷背景： 市場營銷、傳播學(xué)、廣告學(xué)、公共關(guān)系或相關(guān)領(lǐng)域的學(xué)士學(xué)位及以上 工作經(jīng)驗(yàn)： ? 8年以上相關(guān)市場營銷傳播工作經(jīng)驗(yàn) ? 曾為快消品、醫(yī)療健康、零售或相關(guān)產(chǎn)品制定市場營銷傳播策略者優(yōu)先 ? 具備消費(fèi)者調(diào)研經(jīng)驗(yàn)者優(yōu)先 ? 具備公共健康類產(chǎn)品市場營銷傳播經(jīng)驗(yàn)者優(yōu)先 核心能力： ? 能夠整合傳統(tǒng)媒體與數(shù)字媒體資源，制定全方位的市場營銷傳播方案 ? 洞悉市場趨勢與消費(fèi)者需求，使傳播策略與市場培育目標(biāo)保持一致 ? 具備設(shè)計(jì)核心信息簡單測試的能力，通過數(shù)據(jù)分析評(píng)估傳播效果并優(yōu)化策略 ? 能提出創(chuàng)新的傳播創(chuàng)意，有效觸達(dá)目標(biāo)受眾 ? 中英文書面及口頭表達(dá)能力優(yōu)秀者優(yōu)先 ? 高度自主性、適應(yīng)力強(qiáng)，兼具卓越的問題解決能力與創(chuàng)新思維 ? 適應(yīng)快節(jié)奏工作環(huán)境，能高效處理多任務(wù)并應(yīng)對(duì)突發(fā)情況 【工作周期及薪資】 每周工作2天，截止到2026年3月31日，有出差可能。薪資面議。 【如何申請(qǐng)】 請(qǐng)將中/英文的求職信及簡歷一同發(fā)送至 ************************************（發(fā)送郵件時(shí)請(qǐng)將 AT 替換成 @ ） 郵件主題欄請(qǐng)注明“中國低鈉鹽市場傳播顧問-姓名-日期” Vital Strategies is an international public health organization that conducts public health programs in more than 80 countries around the world, benefiting more than 2 billion people. Our organization addresses major public health challenges, cooperates with governments, and adopts evidence-based and innovative approaches to provide technical and financial support for improvement of public health systems and policies and implementation of health programs. Cardiovascular Health (CVH) program in China aims to prevent deaths caused by cardiovascular disease through salt reduction, prevention and control of hypertension, and elimination of trans fat acids in food. Low sodium salts (LSS) have been shown to reduce death from cardiovascular disease by approximately 14% when used instead of regular salt. LSS has been used in China for the last 20 years and while it is relatively available, usage is still quite low, despite the proven health benefits. CVH program aims to design a project that can help take low sodium salts to scale in three major cities in China. As part of the design phase of this work, we will be conducting studies to understand the market, it’s limitations and the potential ways to address this. We are looking to hire a consultant with experience in designing a marketing communications strategic plan, which is a key part of the market shaping report. The consultancy will work with us immediately and till March 31, 2026 Scope of Work: The expected deliverables of the consultant include: ? Desk review normal salt and LSS marketing communications’ practice in China, and complete a report. ? Provide inputs into the communications focus groups design and key informant interview outlines. ? Provide inputs for revising focus group interview protocol and testing key messages given the key findings from the first round of FG results. ? Synthesize results from consumer focus groups and other studies, use these to develop a low sodium salt marketing communication strategic plan. ? Draft the low sodium salt marketing communication strategic plan including key messages, target audiences, communication channels and approaches, performance metrics, etc. ? Collaborate closely with CVH program team in China, market shaping consultant, partners and experts to refine the marketing communications strategic plan. ? Integrate the communications strategic plan into the low sodium salt market shaping report, and updated it based on feedback. Contract management: ? The Independent Contractor will submit all deliverables to the Senior Communications Manager of CVH Program in China, CVH, who will manage this contract and monitor progress towards deliverables. Requirements: Education: ? Bachelor’s degree in marketing, communications, advertising, public relations or related fields. Experience: ? 8+ years of relevant marketing communications working experience. ? Experience developing marketing communications strategies for FMCG, healthcare, retail, or related products is required. ? Experience in consumer research is required. ? Experience in public health goods is desired. Skills & Abilities: ? Ability to integrate traditional and digital media resources to develop a comprehensive marketing communications plan ? Understanding of market trends and consumer needs, and align communications strategies with market shaping objectives. ? Ability to design simple tests for key messages, evaluate expected communication outcomes through data analysis, and optimize strategies accordingly ? Ability to propose innovative communication ideas to engage target audiences ? Excellent written and verbal communication skills in English and Chinese are a plus ? High degree of initiative, adaptability, problem-solving skills, and creativity ? Ability to work efficiently in a fast-paced environment, handle multiple tasks, and respond to unexpected situations. How to Apply: ? The successful candidate will be expected to work with us immediately and till March 31, 2026, 2 days per week. ? Please submit a cover letter and resume in Chinese and English, to chinarecruitmentATvitalstrategies.org.（pls change AT to @ when you sending emial) Write “Marketing Communications Consultant -Your Name-Start Day” in the subject line.