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Key Responsibilities: 1. Strategy & Planning - Develop and execute marketing strategies to meet company objectives. - Conduct market research to identify trends, competitor activities, and customer needs. - Define target audiences and positioning strategies. 2. Campaign Management - Plan and oversee digital and traditional marketing campaigns (social media, email, SEO/SEM, content, PR, events, etc.). - Monitor and optimize campaign performance using analytics tools (Google Analytics, CRM, etc.). 3. Brand Management - Ensure brand consistency across all marketing channels. - Develop messaging and value propositions that resonate with the target audience. 4. Budget & ROI Management - Allocate and manage the marketing budget efficiently. - Track KPIs and report on campaign performance, adjusting strategies as needed. 5. Team & Vendor Coordination - Lead and mentor marketing team members (designers, copywriters, digital marketers). - Collaborate with sales, product, and external agencies to align marketing efforts. 6. Digital & Content Marketing - Oversee website content, SEO, social media, and email marketing efforts. - Develop engaging content (blogs, videos, whitepapers) to drive lead generation. 7. Customer & Market Insights - Analyze customer behavior and feedback to refine marketing approaches. - Stay updated on industry trends and emerging marketing technologies. Skills & Qualifications: - Bachelor’s degree in Marketing, Business, or related field (MBA preferred). - 3+ years of marketing experience, with proven success in campaign management. - Strong analytical skills (Google Analytics, CRM tools, A/B testing). - Excellent communication, leadership, and project management skills. - Proficiency in digital marketing tools (HubSpot, Hootsuite, Adobe Creative Suite, etc.).