職位描述
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage!
崗位職責
Key Responsibilities:
1.Develop and execute user growth strategies to increase both user acquisition and engagement through product and marketing initiatives.
2.Analyze user behavior data to identify trends, uncover opportunities, and create data-backed growth plans.
3.Optimize product features and user experience to improve retention, conversion rates, and overall growth performance.
4.Design and manage user acquisition campaigns, including online and offline channels, to enhance brand awareness and user participation.
1.負責制定并執(zhí)行用戶增長策略,通過產(chǎn)品運營和用戶運營手段實現(xiàn)用戶數(shù)量和活躍度的持續(xù)增長。
2.負責分析用戶行為數(shù)據(jù),了解用戶需求和行為特征,提供數(shù)據(jù)支持并制定相應(yīng)的用戶增長方案。
3.負責優(yōu)化產(chǎn)品功能和用戶體驗,提升用戶留存率和轉(zhuǎn)化率,推動用戶增長。
4.負責制定并執(zhí)行用戶推廣計劃,包括線上線下渠道的選擇和管理,提高品牌知名度和用戶參與度。
崗位基本需求
Requirements:
1.Bachelor’s degree or above (any major).
2.3+ years of user operations experience, preferably with a large platform. Expertise in new user acquisition or traffic channel development is a plus.
3.Proficient in user operations tools/methodologies, with strong analytical and market insight skills.
4.Excellent cross-team collaboration skills and a mindset for improving efficiency through structured processes.
5.Strong communication skills and resilience to drive projects under pressure.
崗位要求:
1.大學本科及以上學歷,專業(yè)不限。
2.至少3年以上用戶運營相關(guān)經(jīng)驗,有大平臺用戶增長經(jīng)驗,擅長新客增長、流量渠道建設(shè)者優(yōu)先。
3.熟悉用戶運營的常用工具和方法,具備良好的數(shù)據(jù)分析能力和市場洞察力。
4.具備良好的跨團隊協(xié)作能力,具備通過建立協(xié)作機制提效意識。
5.具備良好的溝通能力和抗壓能力,能夠有效推動項目進展和完成工作目標。
崗位亮點
Why Join Us?
Opportunity to work on cutting-edge international expansion projects with a global impact.
Career growth and learning in a fast-evolving industry with mentorship from industry experts.
Collaborative and innovative culture that values creativity and data-driven decision-making.
提供良好的培訓和學習機會,能夠在快速發(fā)展的國際化出海業(yè)務(wù)中不斷提升自己的業(yè)務(wù)能力和職業(yè)素養(yǎng)。