Brief description of service:
MMM Support (80%)
Play a supporting role in China MMM project, and Coordinate with global MMM team, local marketing team and cross-function teams including local data collection, validation and provide business context, result delivery, implementation, and on-going optimization
Other Brand Performance Tracking (20%)
Support regular reporting of brand performance
Marketing Mix Modeling Support(80%)
在中國(guó)MMM(Marketing Mix Modeling)項(xiàng)目中發(fā)揮支持作用,與全球MMM團(tuán)隊(duì)、當(dāng)?shù)貭I(yíng)銷團(tuán)隊(duì)和跨職能團(tuán)隊(duì)協(xié)調(diào),包括本地?cái)?shù)據(jù)收集、驗(yàn)證和提供業(yè)務(wù)背景、結(jié)果交付、實(shí)施和持續(xù)優(yōu)化
其他品牌業(yè)績(jī)跟蹤(20%)
支持品牌業(yè)績(jī)的定期報(bào)告
Skills and qualifications required:
Data/ insight driven and comfortable with basic office tools
Detail-oriented, quick learner and flexible team player
Good communication skills and ability to collaborate with cross functions
Marketing experience and Statistics background is a plus
數(shù)據(jù)/洞察驅(qū)動(dòng),熟練使用基本辦公工具
注重細(xì)節(jié),學(xué)習(xí)能力強(qiáng),具有團(tuán)隊(duì)合作精神
良好的溝通技巧和跨部門協(xié)作能力
有市場(chǎng)營(yíng)銷經(jīng)驗(yàn)和統(tǒng)計(jì)學(xué)背景優(yōu)先