雇員點(diǎn)評標(biāo)簽
職位描述
B端客戶
崗位職能摘要 Job function summary
As a key marketing role of Advanced Wound Dressing business area, this position is responsible for the full lifecycle product management (excluding R&D) of all products within a business unit, covering market research, product positioning, launch strategy, sales support, and end-of-life planning. The candidate should have a strong background in the medical device industry and be capable of leading a small team to execute cross-functional product strategies.
主要責(zé)任領(lǐng)域Major areas of accountability
- Develop and implement annual marketing strategies and promotional plans for all products under the assigned business unit;
- Lead new product launch campaigns, including market positioning, competitive analysis, pricing strategy, and channel planning;
- Collaborate with sales, regulatory affairs, clinical, and compliance teams to drive product commercialization and continuous optimization;
- Collect and analyze industry trends, competitor activities, and customer feedback to generate market insights that inform product decisions;
- Manage product portfolio performance, evaluate market success, and recommend product upgrades, iterations, or phase-out strategies;
- Plan and execute online and offline marketing events (e.g., trade shows, academic conferences, webinars, digital campaigns);
- Manage and develop direct reports to enhance team expertise and execution capability;
- Monitor and evaluate marketing campaign effectiveness, optimize resource allocation and ROI;
- Provide marketing materials, training, and proposal support to the sales team as needed.
- Master degree in Marketing, Medicine, Biomedical Engineering, Pharmacy, or related fields.
- Minimum 5 years of relevant experience in the medical device industry, with at least 3 years in team leadership roles;
- Sales experience is preferred
- Passionate about the healthcare industry and aligned with company values.
- Results-oriented with strategic thinking and business acumen;
- Strong leadership, stress resistance, and innovation mindset;
- Project management experience with ability to coordinate multiple stakeholders
- Good presentation and communication skills
工作地點(diǎn)
北京朝陽區(qū)東方金融中心
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職位發(fā)布者
鄒悅/大中華區(qū)人才招募伙伴
剛剛活躍立即溝通
康樂保（中國）醫(yī)療用品有限公司康樂保集團(tuán).簡介康樂保公司是一家從事醫(yī)療護(hù)理用品開發(fā)、生產(chǎn)、銷售和客戶服務(wù)的企業(yè)，是全球領(lǐng)先的貼心護(hù)理產(chǎn)品和服務(wù)供應(yīng)商。1957年成立于丹麥，1983年在哥本哈根證券交易所上市。產(chǎn)品領(lǐng)域涵蓋了造口護(hù)理，泌尿和失禁護(hù)理，傷口和皮膚護(hù)理三大系列。50多年來，康樂保一直秉承對護(hù)理事業(yè)的熱情和對有貼心護(hù)理需求的人們的關(guān)愛之心，用心傾聽客戶需求，致力于不斷開發(fā)和投放自己的創(chuàng)新產(chǎn)品，讓有貼心護(hù)理需求的人們生活得更輕松?？禈繁Ｊ菤W洲財富500強(qiáng)企業(yè)之一，生產(chǎn)基地遍及全球，包括丹麥總部、匈牙利、美國、中國和法國。并在全球55個國家設(shè)有分支機(jī)構(gòu)，目前全球雇員超過8000人?？禈繁＃ㄖ袊?簡介康樂保集團(tuán)于2007年在北京投資注冊成立了康樂保（中國）醫(yī)療用品有限公司，專注于在中國的銷售、市場和客戶服務(wù)。并在北京、上海、廣州、沈陽、武漢設(shè)立了大區(qū)辦事處。至今，在全國擁有員工近600人，是一家快速成長和蓬勃發(fā)展中的公司。目前，康樂保公司在中國市場銷售的主要產(chǎn)品有造口護(hù)理、傷口護(hù)理和失禁護(hù)理三大系列產(chǎn)品。更多信息，請參閱公司網(wǎng)站：http://www.coloplast.com/
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