雇員點評標(biāo)簽
職位描述
制藥/醫(yī)療醫(yī)藥制造醫(yī)療設(shè)備/器械
工作摘要/目的Job Summary / Purpose
- Focus on the hospital market for ostomy care, develop and execute Coloplast's digital promotion strategies and activities for ostomy care products. This includes operating Coloplast's WeChat official account for ostomy care in the hospital market, implementing online academic activities targeted at healthcare professionals (HCPs), and supporting digital platforms for third-party patient education organized by medical societies and hospitals for patients.
- Formulation and implementation of Coloplast digital marketing strategies for ostomy care in the hospital market
- Plan and execute digital marketing activities for ostomy care in the hospital market, including operating the WeChat official account for ostomy care in Coloplast's hospital market, implementing online academic activities targeted at HCPs, and supporting the digital platforms for third-party patient education organized by medical societies and hospitals for patients.
- Collaborate in cross-departmental cooperation, including with the CBU, CC sales team, and PAMA team, to provide digital marketing support for the hospital channel, and assist the sales team in achieving performance targets.
- Continuously pay attention to the digital development trends, application of new technologies, as well as changes in policies and regulations in the medical device industry.
- Timely collect industry information and technological developments, and provide forward-looking suggestions for the adjustment of the company's digital marketing strategies and activity plans for the hospital channel.
- A bachelor's degree or above. Majors in marketing, e-commerce, digital media, and medical devices are preferred.
- 2 years of experience in digital marketing. Candidates with experience in digital marketing in industries such as medical devices, healthcare, and pharmaceuticals are preferred.
- Good English skill (including writing, reading and oral)
- Highly self-motivated
- Have certain copywriting and design capabilities, and be able to create attractive marketing content, including forms such as graphics, texts, and videos.
- Good analytical skills
- Good interpersonal skill Be familiar with various digital marketing tools and platforms, such as social media platform operations
工作地點
北京朝陽區(qū)東方金融中心
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職位發(fā)布者
季女士/hr
昨日活躍立即溝通
康樂保（中國）醫(yī)療用品有限公司康樂保集團.簡介康樂保公司是一家從事醫(yī)療護理用品開發(fā)、生產(chǎn)、銷售和客戶服務(wù)的企業(yè)，是全球領(lǐng)先的貼心護理產(chǎn)品和服務(wù)供應(yīng)商。1957年成立于丹麥，1983年在哥本哈根證券交易所上市。產(chǎn)品領(lǐng)域涵蓋了造口護理，泌尿和失禁護理，傷口和皮膚護理三大系列。50多年來，康樂保一直秉承對護理事業(yè)的熱情和對有貼心護理需求的人們的關(guān)愛之心，用心傾聽客戶需求，致力于不斷開發(fā)和投放自己的創(chuàng)新產(chǎn)品，讓有貼心護理需求的人們生活得更輕松。康樂保是歐洲財富500強企業(yè)之一，生產(chǎn)基地遍及全球，包括丹麥總部、匈牙利、美國、中國和法國。并在全球55個國家設(shè)有分支機構(gòu)，目前全球雇員超過8000人?？禈繁＃ㄖ袊?簡介康樂保集團于2007年在北京投資注冊成立了康樂保（中國）醫(yī)療用品有限公司，專注于在中國的銷售、市場和客戶服務(wù)。并在北京、上海、廣州、沈陽、武漢設(shè)立了大區(qū)辦事處。至今，在全國擁有員工近600人，是一家快速成長和蓬勃發(fā)展中的公司。目前，康樂保公司在中國市場銷售的主要產(chǎn)品有造口護理、傷口護理和失禁護理三大系列產(chǎn)品。更多信息，請參閱公司網(wǎng)站：http://www.coloplast.com/
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