Responsibilities:
1. Initiate product developments: investigate new ideas, prepare evaluation report / start papers, compile customer requirements, create business plan and develop marketing concept.啟動產(chǎn)品開發(fā)項目:調(diào)查研究新的概念,準(zhǔn)備評估報告,梳理客戶要求,制定業(yè)務(wù)計劃和市場定位。
2. Seeking new market opportunities within the company’s distinctive competence在公司的能力范圍內(nèi)尋求新的市場機會。
3. Analyzing product performance and sales figures.分析產(chǎn)品市場表現(xiàn)和銷售數(shù)據(jù)。
4. Maintaining the product family roadmap.維護產(chǎn)品系列路線圖。
5. Competitive analysis.競爭分析。
6. Monitoring the implementation of product projects.監(jiān)控產(chǎn)品項目的實施計劃。
7. Initiate and contribute to product launch activities. Propose communication strategy. Anticipate and realize communication interface with rest of group (Sales, Marketing, etc.).Positioning the product for markets and all buyers.啟動并參與產(chǎn)品發(fā)布活動。 提出產(chǎn)品的溝通策略,作為與集團其他部門(銷售,市場營銷等)的溝通接口,確定產(chǎn)品定位。
8. Creating standard presentations, sales tools and pre-sales documents.創(chuàng)建標(biāo)準(zhǔn)的產(chǎn)品銷售工具和產(chǎn)品售前支持文檔。
9. Drive benchmarking studies to identify market opportunities, gather competitor intelligence.推動競品分析和研究,收集競爭對手情報。
10. Product lifecycle follow up (KPI reporting, analyze gaps to initial targets, propose evolution of product positioning on market, follow up product performance).產(chǎn)品生命周期跟進(KPI報告,分析與初始目標(biāo)的差距,提出產(chǎn)品改進計劃,跟進產(chǎn)品表現(xiàn))。
Requirements:
1. Degree in Engineering / Business / Marketing.工程/商業(yè)/市場營銷學(xué)位。
2. 3 years’ experience in e.g. development of technical products, technical Marketing or comparable functions.3年以上相關(guān)工作經(jīng)驗,產(chǎn)品開發(fā),技術(shù)營銷或類似經(jīng)歷。
3. Knowledge of pump industry and experience of B2B business background is a plus.有B2B行業(yè)經(jīng)驗者或水泵行業(yè)優(yōu)先。
4. Significant working experience in multi-cultural environment.在跨文化環(huán)境中的工作經(jīng)驗。
Language: communication in English and local language.語言:英語和中文。
威樂公司(WILO SE)的總部位于德國的多特蒙德,產(chǎn)品主要用于供熱、制冷和空調(diào)技術(shù)以及供水和污水處理等領(lǐng)域。公司由Louis Opl?nder于1872年成立,當(dāng)時只是一家銅和黃銅制品廠。歷經(jīng)140年的積淀,目前威樂公司在全球擁有約60多家子公司,全球業(yè)務(wù)遍及70多個國家,雇員人數(shù)超過7500人。2012年威樂公司的營業(yè)額約12億歐元。作為WILO SE在全球的重要分支機構(gòu),威樂(中國)水泵系統(tǒng)有限公司成立于2000年。歷經(jīng)10多年的發(fā)展,目前威樂(中國)已由最初的一個辦事處發(fā)展到14家分公司,銷售網(wǎng)絡(luò)覆蓋到全國的重點省份和地區(qū),其雇員人數(shù)也由10余人發(fā)展到600多人。在多位暖通空調(diào)等專業(yè)的博士率隊之下,威樂(中國)的專業(yè)團隊以研發(fā)和推廣適合中國用戶需求的產(chǎn)品和解決方案為己任,迄今為止,威樂(中國)的產(chǎn)品和服務(wù)已深深植根于暖通空調(diào)、制冷、污水處理、供水設(shè)備等多個應(yīng)用領(lǐng)域。放眼未來,威樂(中國)將以更大的熱情與廣大新老客戶共同成長,并竭誠提供服務(wù)。 WILO SE was founded in 1872 with headquarter in Dortmund, Germany. WILO SE is one of the leading manufacturers of pumps and pump systems for heating, cooling and air-conditioning, for water supply and drainage and sewage. WILO SE is represented by almost 60 subsidiaries all over the world and employees more than 7,500 people worldwide. Turnover amounted to 12 billion Euros in 2012. WILO CHINA Ltd. was founded in 2000 as an important subsidiary of WILO SE worldwide. At present, there are 14 branches in WILO China with over 600 employees. Led by several HVAC Doctors, a professional team of WILO CHINA devotes to developing and promoting the products and solutions that can meet the local requirements of Chinese customers. Hereunto, WILO CHINA has rooted its products and services in diverse applications, such as heating, air conditioning, refrigerating, sewerage treatment, water supply equipments, etc.