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崗位職責(zé)： 1. 公司網(wǎng)站管理：對接第三方服務(wù)公司，跟進(jìn)網(wǎng)站（中英俄）日常更新、SEO優(yōu)化、Googe 推廣、Yandex推廣跟進(jìn)；負(fù)責(zé)粉絲互動，銷售線索跟進(jìn)，中/俄語網(wǎng)站內(nèi)容同步，百度SEO優(yōu)化等； Website management: manage company websites (CN/EN/RU) with third party vendors: SEO optimization (Google/Yandex/Baidu), Google and Yandex ads, user engagement; 2. 宣傳內(nèi)容創(chuàng)作：負(fù)責(zé)撰寫公司宣傳文案，包括富有吸引力的原創(chuàng)視頻，產(chǎn)品貼，活動貼，善于把握和引導(dǎo)話題，轉(zhuǎn)化營銷點(diǎn); Content Development: create engaging content-videos, product/event posts, topic-driven campaigns. 3. 海外社媒運(yùn)營：負(fù)責(zé)LinkedIn，F(xiàn)acebook，Instagram，Twitter，Tiktok等社媒的運(yùn)營策劃，包括內(nèi)容輸出，發(fā)布，粉絲互動，活動策劃，粉絲互動等，監(jiān)測社媒數(shù)據(jù)并定期優(yōu)化； Social media operations: operate social media (LinkedIn/FB/IG/Twitter/TikTok): content planning, engagement, data analysis; 4. 銷售線索管理：各宣傳渠道銷售線索收集、分類與分配，跟進(jìn)銷售轉(zhuǎn)化率； Lead Management: Implement CRM workflows for lead scoring & assignment, monitor conversion rate; 5. 整合營銷協(xié)同：協(xié)助展會籌備、行業(yè)媒體合作、宣傳物料更新、內(nèi)部宣傳等其他宣傳工作； Integrated Marketing: support exhibitions, promotional materials and internal marketing communication. 6. 領(lǐng)導(dǎo)安排的其他工作。 Other tasks for the department. 任職要求： 1. 大專及以上學(xué)歷，市場營銷、國際貿(mào)易、英語或機(jī)械相關(guān)專業(yè)優(yōu)先； Education: Associate's degree in marketing, international business, English, mechanical engineering or equivalent; 2. 3年以上B2B制造業(yè)海外市場推廣經(jīng)驗，熟悉海外社媒運(yùn)營，網(wǎng)站SEO優(yōu)化，有金屬加工、焊接技術(shù)領(lǐng)域經(jīng)驗者優(yōu)先； Experience: 3+ years in B2B manufacturing overseas marketing; metalworking/welding industry experience a plus. 3. 優(yōu)秀的文案創(chuàng)作與視頻剪輯能力，數(shù)據(jù)分析能力，熟悉平面設(shè)計，視頻剪輯，CRM等軟件或系統(tǒng)操作，； Technical Competencies: strong copywriting, video editing, data analysis skills, experience in design/video tools, CRM systems; 4. 英語熟練，掌握俄語等語種優(yōu)先。 Language: fluent English (Russian preferred).