品牌故事

6IXTY8IGHT 于 2002 年由瑞典企業(yè)家 Erik Ryd 創(chuàng)立，作為一個(gè)在亞洲擁有成熟業(yè)務(wù)的內(nèi)衣制造商，Ryd 看準(zhǔn)年輕內(nèi)衣品牌的商機(jī)，與法國(guó)內(nèi)衣設(shè)計(jì)師 Marie Destombe 共同在法國(guó)巴黎推出品牌的第一個(gè)時(shí)尚內(nèi)衣系列。2003 年，Ryd 在香港設(shè)立總部，并在北京開(kāi)設(shè)了第一間 6IXTY8IGHT 實(shí)體店，取得空前成功。

至 2006 年，6IXTY8IGHT開(kāi)始拓展其他產(chǎn)品線，推出了上衣、褲、連身裙、牛仔衫褲、睡衣、家居服和配飾等產(chǎn)品。 品牌逐漸成為最受女孩們喜愛(ài)的購(gòu)物目的地。全線分店的裝潢皆以品牌標(biāo)志性的粉紅色為主調(diào)，堪稱(chēng)為女孩們的購(gòu)物天堂。

6IXTY8IGHT 現(xiàn)已成為亞洲地區(qū)增長(zhǎng)最快的品牌之一，150多間門(mén)店遍布中國(guó)內(nèi)地、香港、澳門(mén)、臺(tái)灣、韓國(guó)及新加坡等地，門(mén)店數(shù)目更仍在不斷增長(zhǎng)。6IXTY8IGHT亦致力為顧客打造在線線下一體化的無(wú)縫購(gòu)物體驗(yàn)。

6IXTY8IGHT 的意思

6IXTY8IGHT的品牌名稱(chēng)源于中國(guó)的數(shù)字命理學(xué)，數(shù)字 6 和 8 的廣東話發(fā)音連在一起類(lèi)似「一路發(fā)」，寓意「永恒的好運(yùn)」。

BRAND STORY

6IXTY8IGHT was founded in 2002 by Erik Ryd, a Swedish entrepreneur with an established lingerie manufacturing business in Asia. Erik saw a gap in the market for a youthful and energetic lingerie brand. He seized the opportunity by successfully launching the first ready-to-wear fashion lingerie collection in Paris with Marie Destombe, a French lingerie designer. In 2003, Erik set up 6IXTY8IGHT’s headquarters in Hong Kong and first store in Beijing, with much success.

In 2006, the brand expanded beyond its lingerie range, to include tops, pants, dresses, denim, nightwear, loungewear and accessories. It sealed the brand’s status as a girl’s favourite shopping destination.Splashed in 6IXTY8IGHT’s signature shade of pink, each store is a haven for girls.

6IXTY8IGHT is now one of the fastest growing fashion brands in Asia, with more than 150 stores across China, Hong Kong, Macau, Taiwan, South Korea, Singapore, and counting. 6IXTY8IGHT continues to strive for more through a seamless retail experience, both in its brick and mortar stores and online platforms.

MEANING OF 6IXTY8IGHT

The name ‘6IXTY8IGHT’ has its origins in Chinese numerology, where the Cantonese pronunciation of the numbers 6 and 8 together have phonetic similarities to the term “FOREVER LUCK!”.